When it comes to pay-per-click (PPC) campaigns for mobile marketing, there are a number of steps you can take to maximize your results—whether you’re marketing via a traditional website or a mobile one. Please note: Although you don’t need a mobile website to get involved with PPC mobile marketing, having one can help boost your overall results.
So if you’re ready to dial “M” for mobile, check out these marketing must-dos for PPC:
Separate mobile targeting from desktop/laptop targeting. To do this, turn off mobile targeting in your regular campaigns, and then create separate mobile campaigns that have desktop/laptop targeting disabled.
Tailor your ads:
Use copy that speaks to the mobile user (e.g., “Shop Easily from Your Cell Phone”).
Utilize “mobile ads,” which are specifically formatted for non-smartphones.
Offer a dedicated coupon code for mobile users (e.g., “Code MOBILE”).
Provide your phone number and encourage users to call for more information.
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