A recent report by a top UK mailing systems specialist

A recent report by a top UK mailing systems specialist has highlighted a major missed promotional opportunity amongst European organizations.

Such businesses are missing out on €2.8 billion worth of free advertising. And how? Simply by failing to make better use of MBT Chapa,invoices and statements they send to customers.

This mailing specialist has calculated the value of the wasted space on such documents to be equal to 24% of the combined annual direct mail spend in the UK, Germany, France, Italy and Spain put together. A major slice of this estimate - almost €1.8 billion of advertising space left unused - is made up by the Banking Sector.

It is becoming clear that international business is taking this missed opportunity very seriously. Technology analysts in the USA have given it a name ' "transpromotional advertising" - a sure sign that this is a phenomenon to be embraced and implemented as a mainstream advertising method. Transpromotional advertising ' or "transpromo" for short ' is set to become a buzzword amongst marketers in the months to come.

What to do to activate Transpromo Advertising?

The advice for business large and small is to review the layout and style of invoices and statements, and plan for regular update of billing templates with suitable advertising messages and images.

Not only that, but it is a good idea to think in terms of the reverse of any statement or bills too: these days, printers with duplex (double-sided) mode are readily available - and are a must in any MBT Changa Cork,case in terms of paper-saving. Using the available space, visible when the paper is folded, is excellent advertising "real estate".