Now, there are a lot of measures that you can include the scorecard

Now, there are a lot of measures that you can include the scorecard, and it would even seem sensible to do this so as to make the scorecard all encompassing. However, this should not be the case at all, since the presence of many indicators would just make the whole measurement process more complicated. With many indicators, it would also be difficult to interpret and represent all these measures in a coherent manner. Thus, it would be wiser to just stick with a few metrics and KPIs at hand.For the most part, and just like in any business or industry, these KPIs would actually be grouped according to function and need. The following categories would make great additions to your airline reservation scorecard: the financial perspective, the customer perspective, and the internal perspective. There is still a need to group these metrics so that the proper direction and assessment of the measures would be implemented.A metric that should be included in the financial perspective is the compensation of ticket agents. Now, airline reservations can indeed be done online, so there should not be any need to hire ticket agents, right? Wrong. Ticket agents should still be hired, to oversee the whole process. You would not want to issue or reserve duplicate tickets for your customers now, would you? This would just result to customer dissatisfaction.As for the customer perspective, the charges for seat preferences would make a good metric. There are some passengers who do prefer certain seats, and they are typically charged for this service. This metric should be included to measure the satisfaction that comes with this service. Ticketing errors should be a metric included for internal perspective. Errors should understandably be measured so that these would be minimized in the long run.These are just some of the airline reservation KPI that should be included on your scorecard. With these supporting your airline company, success would be the next logical step.